Behavioral research
What people do, and why
- Qualitative and quantitative studies
- What consumers do versus what they say
- Segments built on real behavior
- Findings in plain language
Consumer behavior company
Understand why
people choose
PE7 studies how people decide, buy and stay loyal, then turns those patterns into decisions your team can act on with confidence.
Built for decisions that matter
Replace assumption with evidence
Services
Decision journey analysis
Every moment, mapped
- Triggers, frictions and moments that matter
- Purchase, switching and loyalty
- A map your whole team can use
Strategy and experimentation
Test before you commit
- Hypotheses tested on real behavior
- Validate ideas before committing budget
- Clear recommendations your team can ship
How we work
The PE7 method
From observation to action, in four clear steps.
01
Observe
Watch real behavior in context, not just stated intent.
02
Model
Identify the drivers and segments behind the patterns.
03
Test
Run focused experiments to confirm what truly moves people.
04
Apply
Deliver clear recommendations your team can ship.
Engagement models
Flexible ways to work together
Focused project
A clearly scoped study with a defined question, timeline and deliverable, suited to a specific decision or launch.
Ongoing partnership
A continuous research and advisory relationship that builds a living understanding of your customers over time.
Advisory and workshops
Senior guidance and facilitated sessions that help your teams interpret findings and turn them into shared priorities.
Industries
Experience across consumer-facing sectors
Retail and e-commerce
Understand path to purchase, basket composition and the drivers of repeat buying across physical and digital channels.
Financial services
Clarify how customers evaluate, adopt and remain with products where trust, risk perception and convenience shape every choice.
Technology and subscriptions
Identify the onboarding, engagement and pricing factors that influence conversion, retention and long-term customer value.
Our commitments
About PE7
PE7 is an independent consumer behavior consultancy. We partner with leadership, product and marketing teams to replace assumption with evidence, so that investment decisions are grounded in how customers actually behave.
Our multidisciplinary team combines behavioral science, data analysis and commercial strategy. Every engagement is designed around a defined business objective and delivers measurable, actionable outcomes.
- Rigor
- Sound methodology, transparent assumptions and findings that withstand scrutiny.
- Clarity
- Plain-language recommendations that decision makers can act on without translation.
- Impact
- Work scoped to business outcomes, with success criteria agreed from the outset.
- Integrity
- Responsible handling of consumer data and strict confidentiality for every client.
Responsible research
Insight built on trust
Consumer research depends on the confidence of the people who take part in it. We collect and process personal data lawfully, for clearly stated purposes, and only for as long as it is needed.
Client information and research findings are treated as confidential from first conversation to final report. Where appropriate, we agree data handling terms in writing before any work begins.
Have a question about your customers
Tell us what you want to understand. We will tell you how we would find out.
contact@pe7.org